Red Bull Stock: 4 Epic Energy Drink Investments

How to Invest in Red Bull

Red Bull stock is not available to buy on any stock exchange because Red Bull is a private company. 100% of Red Bull stock is owned by Mark Mateschitz and cofounder Chaleo Yoovidhya.

Red Bull attracts strong investor interest because it is the world’s most popular and recognizable energy drink brand.

Red Bull Stock: 4 Epic Ways to Invest In Energy Drinks
Red Bull Stock: 4 Epic Ways to Invest In Energy Drinks

Note: This is an unbiased research report. The author or Liberated Stock Trader is not affiliated, paid by, or owns stock in any of the companies mentioned in this report. 

People think Red Bull is lucrative because it sells over 10 billion cans of energy drinks annually and controls a 43% share of the global energy drinks market. In the United States, Red Bull North America Inc. is the largest maker of energy drinkers.

Another reason for the interest is growing revenues. Red Bull’s annual revenues rose 47% from €6 billion ($7.65 billion) in 2020 to €8.87 billion  ($9.48 billion) in 2021.

How to Buy Red Bull Stock

You cannot buy shares in Red Bull as a retail investor. Red Bull shares are not publicly available because Red Bull GmbH is a privately held limited liability company. 100% of Red Bull stock is owned by Mark Mateschitz and Chaleo Yoovidhya.

Austrian-born Mark Mateschitz owns 49% of Red Bull stock, and Thai businessman Chaleo Yoovidhya owns 51%.

Red Bull Stock Price

Despite being the most famous energy drink globally, investors cannot purchase shares in Red Bull. Red Bull has no public stock price because it is not publicly listed on any stock exchange.

Using financial comparisons, I calculate that 1% of Red Bull stock is worth $817 million. Mark Mateschitz’s 49% ownership of Red Bull is valued at $40.07 billion.

I determine these values by comparing Red Bull sales to the comparable price-to-sales ratios of Monster Beverage Inc.

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Is Red Bull on the Stock Market?

There are no Red Bull shares on the stock market because Red Bull GmbH is privately held. Two shareholders, Mark Mateschitz and Chaleo Yoovidhya, own 100% of Red Bull stock.

No private equity companies are invested in Red Bull, Red Bull has no debt, and all sales and events are funded from free cash flow.

How much is Red Bull worth?

Red Bull is worth $81 billion in 2023 based on its most recently reported annual revenues and competitors price to sales ratios. We can calculate the value of Red Bull stock by comparing it to its closest competitor, Monster Beverage Inc.

Monster Beverage has a price-to-sales ratio of 8.7. Red Bull made $9.4 billion in sales in 2021. By multiplying $9.4 billion by 8.7, we have a total Red Bull market capitalization valuation of $81.8 billion.

How much is Red Bull stock?

1% of Red Bull stock is worth $817 million when considering a price-to-sales ratio of 8.7 and sales of $9.4 billion. This means Mark Mateschitz’s 49% Red Bull holding is worth $40.07 billion.

Mark Mateschitz inherited 49% of Red Bull’s shares after his father and Red Bull cofounder Dietrich Mateschitz sadly passed away in October 2022.

Red Bull Stock Ticker Symbol

Red Bull does not have a ticker symbol or stock name because it is not publicly traded on any stock exchange in the USA or its founding country, Austria. Only companies listed on stock exchanges have stock tickers.

Will there be a Red Bull IPO?

Red Bull’s management has no IPO plans because of the enormous profits it makes as a private company. It costs nine cents to make a can of Red Bull, and they sell Red Bull wholesale for $1.87 a can, a 2000% markup.

Retailers can charge $3.59 or more for a Red Bull, netting a 100% profit margin. With such enormous profit margins, there is no reason to take Red Bull public.

There are no known plans for a Red Bull Initial Public Offering (IPO). Any stock news article about a Red Bull IPO is pure speculation.

Funds claiming to sell “pre-IPO shares” in Red Bull are scams you must avoid. You will know if a Red Bull IPO is genuine because such plans will generate enormous media coverage. It is fake if you see no media coverage of a Red Bull IPO.

4 Great Red Bull Alternative Investments

Many stocks are excellent alternatives to Red Bull. Some of these stocks are valuable investments that offer cash, dividends, and growth.

1. Monster Beverage Corp (NASDAQ: MNST)

Monster Beverage Corp (MNST) is the number two maker of energy drinks in the United States. According to Stock Rover research reports Monster sells $6.3 billion worth of energy drinks annually.

See a live real-time chart of Monster Beverage

Monster manufactures and markets several lines of energy drinks. Those products include Monster Energy, Monster Ultra, Monster Hydro, Muscle Monster, Java Monster, and Juice Monster. Monster also manufactures Dragon Tea.

Like Red Bull, Monster sponsors sports, including Supercross, Professional Bull Riding, and UFC. Monster also sponsors some esports or gaming events and concerts.

Monster Energy drinks are sold in 141 countries in 2021. Coca-Cola and Monster have a strategic partnership that allows Monster to distribute through Coke’s affiliates. The Coca-Cola Company (KO) owns 16.7% of Monster Energy.

Monster is the Coca-Cola Company’s exclusive energy drink; this gives Monster access to Coke’s marketing and distribution resources.

Investors can find several excellent publicly traded alternatives to Red Bull. Even though there is no Red Bull stock, investors can own a piece of the energy drinks market through Monster Beverage.


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2. Coca-Cola (NYSE: KO)

Coke is the world’s most popular and best-known soft drink. Coca-Cola UK estimates that people drink over 1.9 billion Cokes in over 200 countries daily.

Coca-Cola is the world’s most valuable soft drink brand, with a global brand value of $74.785 billion. Diet Coke is the fifth most valuable soda, with a global brand value of $12 billion.

See a live real-time chart of Coca-Cola

Coca-Cola owns over 200 brands worldwide and operates in over 200 countries and territories.

Coca-Cola brands include Dasani water, Fanta, Fresca, Gold Peak Tea, Minute Maid juice and Lemonade, Costa Coffee, Schweppes tonic water and ginger ale, Powerade, Sprite, and Topo-Chico. Coca-Cola owns 16.2% of Monster Energy and distributes Monster Energy drinks worldwide.

Warren Buffett is among the many value investors who love Coca-Cola. Buffett paid over $1 billion for 6.2% of Coca-Cola’s shares in 1988. By September 2023, Berkshire Hathaway owned 9.2% of Coca-Cola’s shares.

Buffett owns Coca-Cola because Coke’s position as the world’s most popular soft drink gives it a wide moat. A moat is a defense that competitors will have difficulty penetrating. Coca-Cola’s moat is Coke’s $74.785 billion global brand value.

Like Coca-Cola, Red Bull has an impressive moat, but Red Bull’s is narrow and shallow compared to Coke’s.

3. PepsiCo Inc. (NASDAQ: PEP)

PepsiCo (PEP) owns the world’s fourth most valuable soft drink brand, Pepsi, with a global brand value of $13.742 billion.

The value proposition at PepsiCo is many popular products besides soft drinks. PepsiCo owns Frito-Lay, the maker of Lay’s potato chips, Dorito’s and Frito corn chips, and Cheetos. Another PepsiCo subsidiary is Quaker Foods, which makes the popular oatmeal.

See a live real-time chart of PepsiCo

PepsiCo owns over 500 brands, including Lay’s, Aquafina water, Gatorade, Mountain Dew, Tostitos, Diet Pepsi, Walker’s, Ruffles, Rold Gold, Sprite, Sabra Humus, Sabritones, Lipton Tea, and Sodastream. One subsidiary, PepsiCo Beverages North America, claims to be one of North America’s biggest beverage companies, with $22 billion in net sales annually.

PepsiCo stock is an excellent Red Bull alternative because it has been paying dividends for 33 years since 1989, according to Stock Rover reports.

4. Keuring Dr. Pepper Inc. (NASDAQ: KDP)

Keuring Dr. Pepper is the third largest American soft drink company, with 24.8% of US market volume in 2023.

See a live real-time chart on TradingView.

Keuring Dr. Pepper owns or markets over 125 consumer product brands. Those brands include Dr. Pepper, 7UP, Orange Crush, Sun Drop, Canada Dry, Sunkist, Squart, Mott’s juices, Hawaiian Punch, Snapple Teas, Royal Crown Cola, A&W Root Beer, and Schweppes.

Keuring Dr. Pepper has the North American license for Schweppes tonic water and other products. Partner brands include Starbucks, Folger’s Coffee, Evian Water, Lipton Tea, Cafe Bustelo, Tazo Tea, Twinnings Teas, Tazo Teas, Maxwell House, Tim Horton’s, and Caribou Coffee.

Keuring manufactures the popular Keuring cups for hot drinks. Keuring sells 13 billion single-serve coffee packs a year. Around 40% of American households had a single-cup coffee brewing system in 2023.

Keuring sells single-cup versions of America’s most popular coffee brands, including Folgers’s, Starbucks, Cafe Bustelo, Dunkin’, and Maxwell House. Keuring also sells the popular Lipton, Tazo, and Twinning’s Teas.

Keuring Dr. Pepper is a Red Bull alternative because it is a smaller beverage maker with a growing market share. Keuring introduced a popular product, single-serve hot drinks, to the market. Most Americans call a single-serve drink machine a “Keuring Machine.” This gives Keuring Dr. Pepper a wide moat, similar to Red Bull.

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How Successful is Red Bull?

The value propositions at Red Bull are one of the world’s most recognized brands and one of the world’s most popular beverages.

A Red Bull stock could be a value investment because it sells a simple product people will always buy. Technological changes, the economy, politics, and culture do not affect Red Bull sales.

Not even catastrophic events lower the demand for Red Bull. Red Bull’s sales and revenues grew during the COVID-19 pandemic from €6.07 billion in 2019 to €7.16 billion in 2020 and €8.87 billion in 2021. Red Bull cans sold grew from 6.06 billion in 2016 to 7.9 billion in 2020 to 9.8 billion in 2021.

The value case for Red Bull is simple: people will always buy energy drinks. When the economy is good, they buy energy drinks to work and play harder; if the economy is bad, people need energy drinks to work a second job or overtime.

Adding to the value proposition is Red Bull’s position as the world’s second most valuable soft drink brand. Red Bull was the second most valuable soft drink worldwide, with a brand value of $14.886 billion in 2022.

Red Bull resembles one of Warren Buffett’s favorite stocks: Coca-Cola (KO). Berkshire Hathaway (BRK.B) owned 400 million shares of Coca-Cola in January 2023. Buffett likes Coca-Cola because consumers do not change their beverage consumption when the economy declines.

People keep buying Coke and Red Bull, no matter how good or bad the economy is. Coca-Cola has been paying dividends since 1964, Stock Rover reports. Coke can pay constant dividends because there is always a demand for its products.

Energy drinks are a large and growing market. t4 estimates the global energy drink market will grow from $65 billion in 2021 to $70 billion in 2022. The worldwide energy drink market could grow to $75 billion in 2023, $80 billion in 2024, and $86 billion in 2025.

Red Bull’s value proposition is a popular product with a growing market unaffected by economic or technological trends. The data shows Red Bull’s growth could continue for years to come.

Red Bull Sports Sponsorships

Red Bull has become one of the world’s most recognizable brands because of all the sports and entertainment it sponsors. The sporting events Red Bull sponsors include electric car racing, motorcycle racing, snowboarding, mixed martial arts, rally car racing, surfing, and cliff diving. Red Bull also sponsors esports (video game) competitions and dance competitions.

Athletes Red Bull sponsors include mountain climber Sasha DiGiulian, bicycle stunt rider Danny MacAskill, Surfer Kai Lenny, Formula One Racing Driver Max Verstappen, and snowboarder Zeb Powell. Red Bull’s most famous sponsorship is its Formula One racing team.

Red Bull Racing recorded an increased turnover of £385 million in 2022. Despite this financial growth, Red Bull Racing faced a loss of £8.0 million after tax from May to December under the new RBP 2026 Ltd organization.

Television viewers know of Red Bull because of its famous animated commercials. The commercials have made Red Bull’s slogan: “It gives you wings,” known worldwide.

Redbull began in 1987 and is now one of the world’s most recognizable brands. Dietrich Mateschitz launched the Red Energy Drink Company in Austria in 1987, 99 years after Coca-Cola was established in 1886.

Mateschitz invented the energy drink category by launching Red Bull. He aimed to create a European version of beverages he had seen in Asia.

Today, there are many varieties of Red Bull, including a sugar-free drink, a Red Edition, a zero-sugar version, a Yellow Edition, a Blue Edition, a Green Edition, a Winter Edition, and even a Coconut Edition. Given this success, many people want to invest in Red Bull.

Final Thoughts

Red Bull GmbH, the company behind the well-known energy drink, is a private entity based in Salzburg, Austria, recognized for its energy drinks and ownership of sports teams.

The company has seen significant growth over the years. In 2018, Red Bull sold 6.8 billion cans, marking an 8% increase, with strong growth in markets such as India, Brazil, and others.

By 2023, Red Bull’s global revenue reached approximately 10 billion euros, consolidating its position as the leading energy drink brand in the world.