7 Best Stock Advisors & Stock Picking Services [2022]

Many Stock Research Sites Claim to Be The Best. We Review & Test Investing Research & Advisory Tools Based on Proven Performance, Benefits & Cost

Our stock advisor review and tests show the best stock picking services are Motley Fool Stock Advisor, Morningstar, AAII, and Zacks. Stock Rover is the best stock research tool alternative to stock picking services.

Performing your own stock research can be time-consuming and requires a thorough understanding of financial metrics and the knowledge to develop and implement a specific investing plan. Each of the seven stock advisor services in this review is a major player in the stock-picking and research arena. While there is no single best stock advisor, we have selected 6 of the most well-known companies and tested their services. Have a read, and decide which one best suits your needs and budget.

 

Best Stock Advisors & Stock Picking Services
Best Stock Advisors & Stock Picking Services

The Best Stock Research Tool

Stock Rover is the best stock research tool we tested, offering excellent research reports and elite stock screening for value, growth, and income investors. If you want to independently research stocks, construct diversified portfolios, and implement powerful screening strategies Stock Rover is the best choice.

The Best Stock Advisor

Our research reveals the best stock picking service is Motley Fool’s Stock Advisor, based on value for money and independently tested track record data. Motley Fool provides clear audited stock picks and outperforms the S&P500.

Our testing also shows the Zacks Ultimate stock advisor and Seeking Alpha Quant services both claim a 24% annual gain. In contrast, Morningstar offers the broadest selection of analyst research stock and ETF research reports.

Stock Research & Advisory Services Ratings Summary

Research/Stock Picking Service Rating Price Per Year
Motley Fool Stock Advisor ★★★★★ $199
Morningstar Premium ★★★★★ $249
Stock Rover Premium Plus ★★★★★ $279
AAII Plus Membership ★★★★☆ $97
Zacks Ultimate ★★★★☆ $2995
IBD Leaderboard ★★★☆☆ $828
Seeking Alpha Pro ★★★☆☆ $2400
We independently research and recommend the best products. We also work with partners to negotiate discounts for you and may earn a small fee through our links.

1. Motley Fool Stock Advisor: Winner Best Stock Advisor

Motley Fool’s Stock Advisor service is the best stock picking service because it has a proven track record of outperforming the market. Motley Fool selects only stocks with a high probability of significantly beating the underlying market index. Motley Fool’s stock-picking service is easy to use and has a track record of significantly outperforming the market over the last 18 years.

Motley Fool Stock Advisor Rating 4.7/5.0
⚡ Stock Research Tools
📰 Stock Research Reports
🕵️‍♂️ Analyst Research Reports
📈 ETF Research Reports
📡 Screening ✔ Basic
👉 Stock Picking Service ✔ Excellent
📚 Portfolio Mgt Tools
🚦Buy & Sell Signals ✔ Excellent
🏆 Exceptional Features Stock Picking Performance Track Record 24% PA
🎯 Best for Growth Investors
🗺 Strategy Long-term Investing
🆓 Free
💰 Price $199/year
🎮 Trial 30 Day
✂ Discount 50% Discount on $99
🌎 Region USA

One of the first books I read on investing was the Motley Fool Investment Guide in 1997. The investment team of Tom and David Gardner have not looked back since. While I am someone who loves to perform their own research and not be influenced by others, I have found the Motley Fool Stock Advisor Service incredibly useful.

Motley Fool offers 32 premium services, from the most popular Stock Advisor and Rule Breakers to advice on real estate investing. Stock Advisor and Rule Breakers are the only services that share the market-beating performance.

The Motley Fool premium stock research reports are clear and precise, focusing on the company’s financials but, most importantly, the industry’s future and business outlook. This is important because if you want market-beating results, you must select companies that are potential industry disruptors and market dominators.

I have been a subscriber to Motley Fool Premium for four years, primarily because I value the qualitative analysis they provide. My initial reason for subscribing to the service was to test if they were legitimate or a scam. I was amazed at how simple and successful their service is.

Not only am I a paying subscriber, but I have also recently partnered with Motley Fool because I can wholeheartedly recommend their service.

Unlike Morningstar, Motley Fool does not try to perform research on every stock and fund in the USA. The team focuses on specific stocks that they feel will, over the long-term, significantly beat the S&P 500. They then provide lightweight, easy-to-read research reports and recommend why they feel the stock will be a superior long-term investment.

Motley Stool Stock Advisor Research
Motley Stool Stock Advisor Research

You can manage your favorite stocks through their simple-to-use portfolio tracker, although, unlike Stock Rover, they cannot connect to your broker. Motley Fool is the first in this list to provide its audited track record of performance against the underlying benchmark. This is what is unique about the service; they try to beat the market and help you succeed in the long term. You could give them a try and follow their advice.

Motley Fool Stock Advisor Portfolio Performance 2002 to 2020

  • Motley Fool Stock Advisor 421%
  • S&P 500 85%
Motley Fool Stock Advisor Test Results Summary
Motley Fool Stock Advisor Test Results Summary

My independent analysis of the stock advisor service’s audited results reveals that since 2002, 48% of the stocks beat the S&P 500. The average winning stock outperformed the S&P 500 by 780%. 28% of the stocks recommended made a loss of 42% on average, while 82% made a profit averaging 640%.

What does this mean? It means that you still have a 28% chance of losing money on any single stock recommendation. But at current performance levels, you have a 72% chance of investing in a company that will make you a profit.

Motley Fool Stock Advisor Summary

The Stock Advisor service is well priced at only $199 and provides an audited track record of successful stock selection. The research reports are easy to read, act upon, and target long-term investors. They provide specific buy and sell signals on stocks they recommend, but the service does not include fund ratings.

 

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2. Morningstar: Best for Stock & ETF Ratings & Research

MorningStar is one of the best mainstream stock research sites, with over 250 analysts providing research reports for all stocks and funds in the USA. MorningStar analysts use a proprietary methodology to rate each stock based on the industry’s competitiveness, the company’s financial health, earnings growth, and fair value.

Morningstar Premium Rating 4.6/5.0
⚡ Stock Research Tools
📰 Stock Research Reports ✔ Quarterly
🕵️‍♂️ Analyst Research Reports
📈 ETF Research Reports
📡 Screening ✔ Basic
👉 Stock Picking Service ✔ No Performance Track Record
📚 Portfolio Mgt Tools
🚦Buy & Sell Signals ✔ No Performance Track Record
🏆 Exceptional Features Stock Picking Performance Track Record 24% PA
🎯 Best for Growth Investors
🗺 Strategy Long-term Investing
🆓 Free
💰 Price $249/year
🎮 Trial 14 Day
✂ Discount $100 Discount – $149
🌎 Region USA

The research reports provided by Morningstar are curated; this means they are human-written reports by analysts. They have also popularized the idea of an “Economic Moat,” meaning that if a company has a wide moat, it has a sustainable competitive advantage over its rivals.

Morningstar Ratings & Stock Research
Morningstar Ratings & Stock Research

Morningstar is a leader in ETF and Mutual Fund ratings, so if you invest heavily in ETFs for diversification, this service could be ideal. Additionally, Morningstar provides portfolio management tools to enable you to evaluate and balance your portfolio.

Unlike Stock Rover’s research reports, which are generated in real-time and change quickly based on daily financial events, Morningstar reports are updated only quarterly. MorningStar research reports are great for a qualitative view of stocks, whereas Stock Rover excels at quantitative analysis of the financials.

Morningstar is easy to use and packed full of great features and ratings. Add to this the fact it costs only $249 per year, and you have a well-balanced service.

Morningstar Premium is a competitively priced service targeted to long-term investors, providing detailed curated analyst reports and stock rankings to help improve your overall stock picking. The service does provide overall buy and sell signals but does not divulge the performance of its stock recommendations.

Get a 14-Day Free Trial + $100 Discount at MorningStar


3. Stock Rover: The Best Alternative to Stock Advisors

Stock Rover is the best stock research website for self-directed investors because it allows you to research and implement powerful dividend, value, and growth strategies. Stock Rovers’ screening engine and filters offer an industry-leading 650 data points and a huge 10-year historical financial/fundamental database.

Stock Rover Premium Plus Rating 4.6/5.0
⚡ Stock Research Tools
📰 Stock Research Reports ✔ Real-time
🕵️‍♂️ Analyst Research Reports
📈 ETF Research Reports
📡 Screening ✔ Powerful
👉 Stock Picking Service
📚 Portfolio Mgt Tools ✔ Excellent Rebalancing & Correlation
🚦Buy & Sell Signals
🏆 Exceptional Features Powerful Growth & Value Screening Strategies
🎯 Best for Growth, Dividend & Value Investors
🗺 Strategy Long-term Investing & Independent Research
🆓 Free Try Stock Rover Free
💰 Price $0-$28/mo
🎮 Trial 14-Day Free
✂ Discount 25% During Premium Trial Period
🌎 Region USA

Stock Rover is a powerful, mature stock screening, portfolio management, and stock research platform. The list of fundamentals you can scan & filter on is truly huge. Watchlists have fundamentals broken into Analyst Estimates, Valuation, Dividends, Margin, Profitability, Overall Score, and Stock Rover Ratings. You can even set the watchlists and filters to refresh every single minute if you wish.

Video: Stock Rover Research Tool

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★ Bonus: Sign Up For This Service & Get 5 Exclusive Investing Strategy & Research eBooks Valued at $99 ★

Stock Rover’s Ratings Engine

Stock Rover has implemented great functionality; I particularly like the roll-up view for all the scores and ratings. Here I have imported a Warren Buffett portfolio, which includes his top 25 holdings. I have also selected the “Stock Rover Ratings” tab. This “Stock Rover Ratings” tab rolls up all analysis into a simple-to-view ranking system, saving a lot of time and effort while providing a wealth of insight.

Stock Rover has over 150 pre-built screeners that you can import and use. You need to have the Premium Plus service to take advantage of this, I have reviewed many of them, and they are very thoughtfully built. One of my favorites is the Buffettology screener.

Stock Rover Warren Buffet Screener

Stock Rover Warren Buffet Screener – This screener is based on criteria described in the bestselling Buffettology book. The company should have a 10-year track record of generally increasing EPS with no negative earnings years; long-term debt, not more than five times annual earnings; average ROE over the past ten years at least 15%, average ROIC over the last ten years at least 12%, and earnings yield should be higher than the long term Treasury yield.

Stock Rover Research Reports

One of the best features of the Stock Rover platform is the Dynamic Research Report. This service enables you to generate a professional, readable PDF report on any particular stock’s current and historical performance.

The research report creates something new, a human-readable, real-time report highlighting a company’s competitive position, market position, and historical and potential dividend and value returns. The image below shows the dividend-adjusted commentary on Microsoft, a company I invested in because I found its excellent potential using my Buffett Stock Screener.

Stock Rover Real-time Research Reports
Stock Rover Real-time Research Reports

The best thing about Stock Rover’s Research Reports is they are Real-time, so the information is always up-to-date.

The Research Reports provide a genuinely comprehensive summary of any of the 10,000+ stocks in Stock Rover on the US and Canadian exchanges. Research reports can be viewed in the browser and produced in PDF format for portability and sharing.

Stock Rover Summary

Stock Rover provides the best software for value and income investors. A 10-year financials & fundamentals historical library plus incredible scanners including all of Warren Buffet & Ben Graham’s favorite criteria. Fair Value, Margin of Safety, and so much more. Even better, there are so many curated screeners and portfolios to import and use; that you are instantly productive. It is quite a feat that it is easy to use, considering Stock Rover has many powerful scoring and analysis systems.

Finally, Stock Rover also includes Morningstar fund ratings in its database, enabling you to build a portfolio of 5-star rated Morningstar funds without buying a Morningstar subscription.

If you are a long-term investor, Stock Rover is the software for you.

Try Stock Rover Free Read The Stock Rover Review

4. AAII: Model Portfolios & Research For Stock Picking

The American Association of Individual Investors (AAII) provides model portfolios and stock picking advice for independent investors. AAII is an independent nonprofit corporation. AAII functions as an association that makes money by selling membership dues or subscriptions.

AAII Rating 4.4/5.0
⚡ Stock Research Tools
📰 Stock Research Reports
🕵️‍♂️ Analyst Research Reports
📈 ETF Research Reports
📡 Screening
👉 Stock Picking Service
📚 Portfolio Mgt Tools
🚦Buy & Sell Signals
🏆 Exceptional Features Model Portfolios, AAII Sentiment Survey
🎯 Best for Investors
🗺 Strategy Long-term Investing & Independent Research
🆓 Free No
💰 Price $97/year Plus Membership
🎮 Trial 14-Day Free
✂ Discount 1 Month of Access for $2
🌎 Region USA

The AAII membership gives subscribers access to a wide variety of information and digital products. The AAII information products are portfolios, news, and advice. The AAII delivers most of those products digitally through its website and app.

The main product offerings at AAII include The AAII Journal, the Top ETFs Guide, the Top Funds Guide, the AAII Investor Sentiment Survey, and free reports. Other products include classes, videos, and advice.

The AAII Journal is a monthly investment magazine that focuses on educational articles. The AAII Journal also features many market commentary pieces.

The AAII Journal often focuses on one aspect of investing. For example, the March 2021 issue contained two articles on bond ratings. There are also articles on insights, ETFs, dividends, and portfolios.

AAII Review - American Association of Individual Investors
AAII Review – American Association of Individual Investors

AAII Plus Tools Highlights

  • Daily Top and Bottom Stock Lists by Rating
  • Daily Stock Ideas
  • A Portfolio Diversification Analyzer
  • Daily Stock Guru Screens
  • Stock Guru Strategies
  • Daily Stock Factor Screens
  • Stock Rating Upgrade and Downgrade Alerts
  • Stock Screen Power Rankings
  • Reports on Analyst Ratings and Recommendations
  • Stock Factor Screens

The screens and screeners are computer screens that offer specific data about stocks. For instance, Daily Stock Screens evaluate stocks for value, growth, momentum, EPS, and quality. The screeners can show an investor if a stock meets their criteria.

The My Stocks and My Screens allow investors to monitor customized lists of stocks. The Stock Grades Screener allows investors to grade “stocks” using the grading system used in most American schools. The system is the A to F grades, with A being the best and F the worst.

Screen Power Rankings rank stocks by various criteria, including guru strategies. Other tools allow investors to identify Top & Bottom ETFs and Consistent Performers.

The A+ Investor Toolkit is a package of premium investor tools from the AAII. The A+ Investors offer in-depth analysis and tracking of professional fund managers and evaluation of management teams.

The idea behind the A+ Investor Toolkit is to give investors one place to monitor the performance of all their stocks, mutual funds, and ETFs. Also, the A+ Investor Toolkit offers fast access to most of AAII’s investing tools and screens.

AAII Portfolios

The Model Portfolios are among the most popular tools the AAII offers. One of the most popular AAII offerings is the AAII Model Shadow Stock Portfolio.

They designed the Model Shadow Stock Portfolio to offer maximum gains from investments without a significant time or work commitment. The AAII claims the Model Shadow Stock Portfolio has outperformed market benchmarks by a ratio of four to one for the last 20 years.

The AII Dividend Investing Portfolio is designed to maximize income and growth from a diversified portfolio of dividend-paying US companies. The Stock Superstars Portfolios shares rockstar investors’ suggestions and strategies, such as ch William O’Neil, Dreman, James O’Shaughnessy, and John Neff.

Try AAII Read The AAII Full Review

5. Zacks: A High Performing & High Price Stock Advisor

The Zacks Ultimate stock advisor plan covers all of their services, including Short Selling Lists, Value Investing, ETF Investing, and Zacks Top 10 Stocks. Zacks claim a 24.4% annual return for the service.

Zacks Ultimate Rating 4.1/5.0
⚡ Stock Research Tools
📰 Stock Research Reports ✔ Quarterly
🕵️‍♂️ Analyst Research Reports
📈 ETF Research Reports
📡 Screening ✔ Basic
👉 Stock Picking Service ✔ 24.4% Claimed Performance
📚 Portfolio Mgt Tools
🚦Buy & Sell Signals
🏆 Exceptional Features Stock Picking Performance Track Record 24% PA
🎯 Best for Multiple Strategies
🗺 Strategy Short & Long-term Investing
🆓 Free
💰 Price $2995/year – Expensive
🎮 Trial 30 days for $1
✂ Discount
🌎 Region USA

To get full access to Zacks research reports, you must purchase the ZACKS Ultimate service, which costs $2995 annually. This is one of the highest-priced stock research & reporting services for individual investors in the USA. However, for this investment, you get a comprehensive service covering trade recommendations for short-term trading through income and longer-term growth investing strategies.

Zacks Ultimate Investment Research Services
Zacks Ultimate Investment Research Services

It is probably better to decide if you want to invest or trade before you buy a Zacks subscription because if you want to invest, then the Zacks Premium service, priced at a reasonable $249 per year, will give you access to their top 50 stock recommendations and the Zacks #1 Rank List research reports.

Zacks claim one of the highest yearly returns of all research services, with a +24.4% average yearly gain.

Visit Zacks


6. IBD Leaderboard: Growth Stock Picking Service

The Investors Business Daily (IBD) Leaderboard service provides research and ratings using the CANSLIM method to evaluate their stock picks. IBD’s highest-rated stocks are ranked using the following criteria; Current Earnings, Annual Earnings, New Products, Supply, Leaders, Institutional Sponsorship & Market Direction.

IBD Leaderboard Rating 3.9/5.0
⚡ Stock Research Tools
📰 Stock Research Reports
🕵️‍♂️ Analyst Research Reports
📈 ETF Research Reports
📡 Screening
👉 Stock Picking Service ✔ 36.6% Claimed Performance
📚 Portfolio Mgt Tools
🚦Buy & Sell Signals
🏆 Exceptional Features CAN SLIM
🎯 Best for CANSLIM Strategy
🗺 Strategy Long-term Investing
🆓 Free
💰 Price $828/year – Expensive
🎮 Trial 30 days
✂ Discount
🌎 Region USA

Investors Business Daily  (IBD) has strongly driven its business to digital-first over the past years. But they do still provide a print newspaper service. Investors Business Daily is available as a digital and print subscription.

Investors Business Daily: Stock Research & Trading Plans
Investors Business Daily: Stock Research & Trading Plans

The Leaderboard services cost $828 per year, which is more expensive than Motley Fool, Stock Rover, and MorningStar. To justify this additional cost, IBD claim that they have a performance record of an average 36.6% profit per year. If this is the case, it could be well worth the investment. As part of the service, you can track watchlists, a regular market commentary email, and excellent charts with buy and sell signals overlayed.

Visit Investors.com


7. Seeking Alpha: High Performing Stock Picking Service

With over 8 million users exchanging stock advice and research Seeking Alpha (SA) provides a constant source of inspiration. Registration is free, but there is also a premium marketplace for stock advisory services.

Seeking Alpha PRO Rating 3.8/5.0
⚡ Stock Research Tools
📰 Stock Research Reports
🕵️‍♂️ Analyst Research Reports
📈 ETF Research Reports
📡 Screening ✔ Basic
👉 Stock Picking Service ✔ 24% Claimed Performance
📚 Portfolio Mgt Tools
🚦Buy & Sell Signals
🏆 Exceptional Features Strategy Marketplace
🎯 Best for Investors & Traders
🗺 Strategy Multiple
🆓 Free ✔ Basic
💰 Price $2400/year – Expensive
🎮 Trial 30 days
✂ Discount
🌎 Region USA

What I like about Seeking Alpha is the experience level of the user community. If someone posts a sub-standard research article, the users will point it out in no uncertain terms.

Seeking Alpha Stock Research: Quant Performance
Seeking Alpha Stock Research: Quant Performance

The real benefits to Seeking Alpha are with the Pro Service, which gives you access to all the Investing Ideas and Seeking Alpha’s Premium Ideas. Seeking Alpha PRO also includes screening, portfolio management tools, and their crown jewel, the Quant Rating, for $239 per year. The Quant Rating system claims to have an average annualized return of 24%

SA also makes money by allowing others to sell their stock investing strategies through their marketplace, with prices ranging from $25 to $300 per month.

Visit Seeking Alpha

Motley Fool vs. MorningStar vs. Seeking Alpha vs. Zacks

Motley Fool and Zacks claim a yearly return of 24%, Seeking Alpha a 36% return, and MorningStar provides no track record. Motley Fool and Seeking Alpha offer similar services at $199, But Zacks Ultimate costs $2,999 for the same claimed performance.

Stock Advisor Stock Rover Motley Fool Morningstar AAII Zacks IBD Seeking Alpha
Service Premium Plus Stock Advisor Premium Plus Zacks Ultimate Leaderboard SA Quant
Rating ★★★★★ ★★★★★ ★★★★★ ★★★★☆ ★★★☆☆ ★★★☆☆ ★★★☆☆
Research Reports Stocks
Real-Time Research Reports
Analyst Research Reports
Fund Research Reports
Long-Term Investing
Stock Ratings
Portfolio Mgt Tools
Short-Term Trading
Buy Signals
Price Per Year $279 $199 $199 $97 $2995 $828 $2400
Visit Stock Rover Motley Fool Morningstar AAII Zacks IBD SA

 

Summary: Top 7 Best Stock Research Services

Stock Rover’s stock and ETF screening are the best I have ever used, allowing you to implement growth, value, and dividend strategies effortlessly. Stock Rover also has excellent real-time research reports and connects to your Broker to deliver excellent portfolio management services. The Motley Fool Stock Advisor Service has a proven track record of stock selection that beats the S&P 500 index.

I personally subscribe to Stock Advisor, and I am a passionate user of Stock Rover. Using the Stock Picking talents of the Motley Fool team in combination with the powerful analysis of Stock Rover is, for me, the best approach to building a market-beating portfolio.

Related Articles: Finding Great Stocks With Stock Rover

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