How to Invest in Dividend Stocks – 4 Experts Reveal Favorite Strategies

4 Experts on Dividend Investing Share their Favorite Tips & Advice on Earning Income from Dividends. 4 Perspectives to Help you Build a Strategy.

It seems there are endless ways to invest, and this holds true for dividend investing.  Here we have four different views and insights from a Professor of Finance, a Trader, an Investors, and a Financial Advisor.


Expert: Professor Alexander S. Lowry – Master of Science in Financial Analysis at Gordon College

All dividend stocks share one big similarity: their ability to produce earnings. Pay attention to the history and safety of these companies’ dividend payments and the potential for these payments to grow, and increasing wealth follows from there.

When it comes to dividend stocks, the most important numbers to consider are the market cap– or the value of a company’s outstanding shares – as well as valuation metrics like the price-to-earnings ratio, price-to-book ratio, and price-to-cash flow ratio. I prefer larger companies with lower metrics relative to the markets.

Stocks provide income in the form of a dividend. Remember, you own a share of the business. If the business makes enough money, it can choose to reward shareholders with a dividend payment.

Of course, many stocks don’t pay a dividend. Instead, they keep the earnings and reinvest it in the business.

When searching for income in dividend stocks, consider how safe the dividend payment is. Big blue-chip stocks rarely reduce their dividends, but when they do, it’s seen as a sign of weakness, and the share price often tumbles.

To avoid getting caught with a dividend cutter, look at things like the dividend payout ratio – the percentage of earnings that a stock pays out in dividends. As a rule of thumb, I like to see companies in this category maintain a payout ratio of less than 50%. That offers enough breathing room for the company to survive an economic downturn or a slump in sales without needing to reduce its dividend payment.

Like any income investment, the yield on a stock is calculated as the yearly income (dividend in this case) divided by the current share price. So a stock that trades for $25 and pays $1 in annual dividends offers a 4% yield.

Biography: Professor Alexander S. Lowry – Master of Science in Financial Analysis at Gordon College How to Invest in Dividend Stocks - 4 Experts Reveal Favorite Strategies - 1

I’m a professor of finance as well as Advisor and Board of Directors Member for fintech and financial services companies. Which means I’m transforming, accelerating, and advising businesses that students I’m educating want to work for.  As a CEO advisor, I mentor CEOs and Boards who want to turn strategy into action. Currently working with 20+ early stage and middle-market businesses.


Expert: Mike Scanlin – Covered Call Trader & CEO

My best tip is to write in-the-money (ITM) covered calls on large-cap, blue-chip stocks that have an ex-dividend date before the option expiration date. That way, you get the dividend plus the option premium and, since it’s ITM, you have a high probability of being called away (so you can calculate your total return before you even place the trade).

It is possible you will be called away the day before the ex-dividend date (early exercise), but since you wrote an ITM option and were hoping for an assignment at the end anyway, the only thing you lose is the dividend. Which may or may not be a big deal depending on (1) if the ex-dividend date is near the option expiration date, and (2) if the size of the dividend was a large percentage of the total return you were expecting. If the stock is called away early, you may not mind much because you will have collected all of the option premium parts of the return sooner than you had been expecting.

Here’s an example: FAST is at 50.72 right now. It has a 37 cent dividend with an ex-dividend date of Apr 24. You can sell a 50-strike call option that expires May 18 (about a month from now) for $1.50. So, let’s say you buy 100 shares for $5072 and then sell the call for $150. Your break-even point so far is a stock price of 49.22 on expiration day (not including the dividend).

Now, on Apr 23 (the day before ex-dividend), the option holder has to decide if he wants to do early exercise (so that he can capture the dividend). His decision will be based on how much time premium remains in the call option because he forfeits all remaining time premium when he exercises. If he exercises, then you will be paid $50 per share for your stock, but not get the dividend.

If he doesn’t exercise before the ex-dividend date, then you get the dividend of 37 cents, which lowers your break-even point from 49.22 to 48.85. Then on expiration day, if the stock is above $50, your option will be assigned, and you will receive $50/share.

In the first scenario (early exercise), you make $78 profit (5000 for assignment minus 4922 net debit), which is 1.58% in a month (19% annualized).

In the second scenario (assigned at expiration), you make $115 profit (because you got the dividend), which is 2.23% in a month (28% annualized).

There is always the risk that the option is not assigned, and the stock is below your break-even (48.85) on the expiration day. In that case, you would have an unrealized loss. You can sell another call against the stock in the following month to try and turn it into a profitable trade.

Biography: Mike Scanlin – Covered Call Trader & CEO BornToSell.comHow to Invest in Dividend Stocks - 4 Experts Reveal Favorite Strategies - 3

Mike Scanlin has been trading covered calls for 37 years and has been CEO of Born To Sell ( since 2009.

He is an active investor and has the majority of his own money invested in covered calls. He is a frequent writer and speaker on the subject of covered calls.


Expert: Barry D. Moore CFTe – Founder

Most people understand the basics of dividend investing.  But I suggest when setting up your dividend investing strategy, take a look at two things that are rarely mentioned.

Firstly understand using Preferred Stocks for Dividend. 

For an Income Investor, you are looking for an investment that presents a better profit that treasury or corporate bonds, or a current account/money market account.  But, you also want the security of investment similar to a treasury or corporate bond.

Also, due to the fact that preferred stock must accrue dividends if unpaid and legally be paid out before the regular stockholders get their dividends, you are higher up the pecking order and have an increased element of security.

You will need to understand that Preferred Stock Prices are also more stable as they fluctuate around par value.

But beware that preferred stock is not necessarily a good option when inflation is high, or if you are also seeking to profit from long-term increases in stock price.

Secondly, consider taking advantage of a Dividend Reinvestment Plan (DRIP).

If you are seriously committed to a single company for your investment, you believe the future is great for them and that you want to use their success to help build your wealth, you could consider dividend reinvestment plans.

Instead of receiving a quarterly dividend payment from the company, you can elect to have the dividend reinvested into a DRIP.  This means that the dividend payment you would receive will be used to by more shares in that company.  You are also not simply limited to your dividends being in-invested to buy extra shares; you can also directly buy extra shares through the DRIP account.

If you have established a DRIP with a company that administers it’s own Plan, then the reinvested dividends will normally purchase the shares with Zero Commission, as there is no broker acting as the middleman, therefore no brokerage fee.

Another benefit of some DRIPs is that they will enable you to buy shares at a discounted rate.  They can vary widely. I have seen some plans offering up to an 8% discount.  And, did I mention Zero Brokerage Fees.

Biography: Barry D. Moore CFTeHow to Invest in Dividend Stocks - 4 Experts Reveal Favorite Strategies - 5

Barry is an IFTA Certified Market Analyst with 20 years of investing experience, Author & Investment Blogger. Previous lives include holding key executive roles in Strategic IT & Business Model Development for Silicon Valley Global Corporations.


Expert: John C. Brandy – Financial Consultant – OM Generations

First, I believe in Multiple Sources of Income (MSI), which could include this approach as one of the sources. With this source, focused on traditional investments, dividend payers are attractive because they are effectively paying you to play.

A balance must be struck regarding what is reasonable, however, as companies have been known to pay an unsustainably high dividend to attract attention from investors who would not ordinarily consider the investment.

The keyword there being unsustainable. If a company has a pent-up debt of old dividends payable, that might make an obstacle too high to overcome.

I do both regular and preferred stock. High quality preferred stock can fill in for municipal bonds when the latter offers unacceptably low-interest rates like now. The right thing is dependent on the customer, but both have their place.

My favorite tip for other investors is to keep at it no matter what’s going
on, just shoot down all objections and do it again.

Biography: John C Brandy – Independent Financial Consultant

John C Brandy is a financial consultant, running his own service after a dozen years at a regional brokerage and a local wealth management firm. He is a Certified Financial Educator (CFEd®) and knows he can teach you to succeed financially without the high cost.



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