Cheap Stocks vs Penny Stocks – Are They Value for Money?

What is a Cheap Stock? How do you know if a Stock is Cheap? Cheap Stocks are different to Penny Stocks. Read about what makes a Stock Good Value, not just HIGH RISK.

Everyone loves a bargain.  We spend countless hours hunting around for the lowest price for that TV we want to buy or look for discounts on our favorite foods.  The stock market is no different.  There are many people who hunt for cheap stocks.  But what do cheap stocks really mean?

What does “Cheap Stock” really mean?

A stock might be cheap depending on what you are looking for.

In fact, anything might be cheap based on a number of reasons.  A Ferrari might be cheap because the seller wants a quick sale, it might cost $50,000 still, but relatively that might still be a bargain.

A washing machine might be cheap because the demand for washing machines has dropped and the manufacturer needs to get rid of surplus stock and drops the price.  A dishwasher might be cheap because its manufacturer uses inferior materials and labor to undercut the competition, and the product may be a badly designed low-quality piece of junk.

Cheap is definitely in the eye of the beholder.

Learn More About Cheap Stocks in Our Video

What types of Cheap Stocks Exist?

Depending on what you are looking for you can find cheap stocks everywhere you look.  However, most people look for their specific version of cheap.  This is one of the single biggest mistakes most amateurs make.

Cheap stocks based on a low stock price

This is where most beginners to the stock market look first.  People take the same ideas about bargain hunting from the real world into the stock market.  Evergreen Energy Inc (Ticker:EEE) has a share price of $0.20, that sounds really cheap compared to one of the highest priced stocks on the US stock market Google (Ticker:GOOG) priced at $489.83.

But just because EEE has a stock price of 20 cents does not make it cheap, neither does the stock price of GOOG make it expensive.

Google’s historical price high was circa $747 back in November 2007, since then it hit a low of $259, at $259 it could be considered cheap, as in under 2 years it has nearly doubled in price.

Evergreen Energy hit a price high in 2006 of $21.49 and has lost over 99% of its value.  The company must have done many things very badly to lose over 99% of its value.  You could say it is now very cheap, but it has had no revenue growth over the past 5 years and indeed does not look to have made a profit in this time-frame either.

If this stock continues down and goes bankrupt, this means you will lose your entire investment.  That does not make it cheap, that makes it very expensive and extremely risky.

The Cheap Stock Price Experiment

Using the excellent TradingView Stock Screener I examined the price performance of all US Stocks over the past year to date.  I analyzed stocks with a stock price lower than $5, lower than $10 and those with a price of higher than $10.

Stock Price Lower than $5

Stocks with a price lower than $5 -- how many beat the performance of the S&P-500 by more than +10% = 891

Stocks with a price lower than $5 -- how many were worse than the performance of the S&P-500 by more than (minus) -10% = 1571

This means that if you had randomly bought stocks with a price lower than $5 you would have had nearly twice as many losers to gainers.

Stock Price lower than $10

Stocks with a price lower than $10 -- how many beat the performance of the S&P-500 by more than +10% = 1270

Stocks with a price lower than $10 -- how many were worse than the performance of the S&P-500 by more than (minus) -10% = 1850

This means that buying stocks with a price lower than $10 would have a 59% chance of losing on average.

Stock Price higher than $10

Stocks with a price higher than $10 -- how many beat the performance of the S&P-500 by more than +10% = 1265

Stocks with a price higher than $10 -- how many were worse than the performance of the S&P-500 by more than (minus) -10% = 572

Interestingly, if you had randomly bought stocks with a stock price higher than $10, you would have had a 67% chance of beating the SP-500 average, e.g. beating the market.

You see the key here is not the stock price, but the expected returns.

This was a simple experiment to show that the stock price is meaningless, and in fact, there is probably less chance of finding high performance with a stock priced lower than $5 or $10.  Do not base an entire investing strategy on this test 🙂

Cheap stocks based on historical and future earnings

Earnings, Earnings, Earnings & Revenue Growth.

A simple way to value a stock it to look at its historical and future earnings.  Let us take another look at Google, the 5th highest priced stock in the US Stock Market.

Google is currently about 34% cheaper now that it was in November 2007.  Does that make it cheap… maybe.

However, it has a 5 year revenue growth of 43%, and EPS percentage change latest year of 61% and a P/E Ratio (The Stock Price Per Share / Earnings Per Share) of only 21.  Now if we expect Google’s earnings growth to continue at this rate into the future combined with the P/E valuation of only 21 and the expected earnings growth of 40%, then we could say that Google is very cheap; even though it does have a high share price.

Did the piece about the P/E Ratio confuse you.  If so read this article on the PE Ratio.

Cheap stocks based on asset valuation

Value Investing.  I have read the bible on value investing, it is called the Intelligent Investor by Benjamin Graham and it is an excellent book.

You could base your opinion on whether a stock is cheap or not on a simple asset valuation, or even base it on how much the current assets and cash in the bank of the company is worth.  For example, lets assume a company has 50 million shares outstanding.  Let’s also assume that this company has $150 million cash in the bank in short term investments (Current Assets).  If the Stock Price of this company is $3 per share.  Then if we divide the current assets worth $150 million by the outstanding shares of 50 million, we actually get a Cash Per Share of $3.  If the stock price is $3 then you have essentially found an amazing value investment (providing the company is not swamped in debt or massive pending liabilities).

The stock price of any reasonably healthy company will usually not fall below the value of the cash and current assets it holds.  Was that a little difficult to grasp?  I have defined a detailed strategy on how to find these types of stocks in the Liberated Stock Trader PRO Training Course.

Are Cheap Stocks Value for Money?

Do not think that a stock is cheap because it’s dollar price is below a certain value

Think about the quality of a company and the fundamentals before you judge a stock to be cheap.  You need to carefully consider the investment if a company is low priced.  Also you may increase your exposure to volatility if a company is struggling, you may even be impacted by the market conditions.

Low price stocks, penny stocks and micro-cap stock are low priced for a reason.  Usually:

  • Bad management
  • Failure to adapt to changing market conditions
  • A shrinking market
  • Uncompetitive products
  • Bad financial management

If bargain hunting is for you, then you may want to read our Commission Free US Brokers Comparison or read our other US. Online Broker Reviews


Leave a Reply to Rosia Kaldahl Cancel reply

Please enter your comment!
Please enter your name here