Investing Strategy – Buy & Hold

The oldest strategy known to man, the buy and hold strategy We have already seen that the U.S. markets have made an average return of between 5% and 6.5% per year since inception.  So the theory of buy and hold is that is you own a stock long enough eventually you will come out with a profit.

Advantages of the Buy & Hold System

If you select the right stocks this strategy can pay off over time. 

Works best if you buy an Exchange Traded Fund (ETF) that tracks the market

Lower trading costs as you buy and sell infrequently


The problem is selecting the right stocks.  All stocks reach news highs, but also fall out of favor with the market and can spend a long time at multi year lows.

If you buy the stock at the wrong time and hold on to it even though it moves down a lot then you may be in a situation for many years where your capital is in a stock that is not appreciating in value.  You will be suffering from lost opportunity and therefore underperforming the market.

Average trade duration

Long term – years

Effort to maintain the strategy

Low – as you very rarely buy or sell a stock it requires little maintenance.

Risk Rating

Medium – not necesarily low like most people would think.  There are very few stock market opportunities that can be rated as low.  Stock selection is key for this strategy.


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